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eCommerce can be a very rewarding venture, but it should not be undertaken lightly. There is a lot of information to absorb. Here are some additional tips on creating a successful Online Store:

  • If you know nothing about web design, it is probably a good idea to hire a designer.

  • Marketing your site is very important on the web. Here are some useful tips:

  • Submit your site to as many search engines as possible.

  • Try finding web sites with similar themes and make deals to create reciprocal links.

  • Create an advertising banner and purchase space from a popular website to display it.
  • Put your URL in the signature file of your email and the header of all business corespondence.

  • Word of mouth is very powerful on the Net; tell all of your friends about your page.

  • Avoid spamming - it is a sure way to get a very bad reputation.

  • Investigate the web sites that are possible rivals and formulate a strategy for competing against them.

  • If you anticipate a lot of growth in the amount of orders coming through your site, figure out how you are going to cope with the increased load before you get swamped.

  • Now that you know the basics, you should be able to make some informed decisions about how to proceed. Remember that you can ask for further advise from the company that you decide to employ.


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