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Ebusiness-Manufacturer Model
A model predicated on the power of the web to allow a manufacturer (i.e., a company that creates a product or service) to reach buyers directly and thereby compress the distribution channel. The manufacturer model can be based on efficiency, improved customer service, or a better understanding of customer preferences.
 
Brand Integrated Content -- Traditionally, manufacturers rely on advertising to build customer awareness. Commericals via broadcasters like radio, television and mass-market publishers (newspapers and magazines), or through product placement in TV and motion pictures, has been a mainstay of modern business. The Web enables a manufacturer to integrate their brand more intimately with the content. The innovator in this respect is the luxury automobile maker, BMW. The company's bmwfilms is a creative blend of advertising with entertainment that paves the way for a new approach that might be called "advertainment" -- taking the idea of product placement advertising to the extreme. 


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