eCommerce Program ::  Your Information Superhighway
Ecommerce - the cutting edge technology for Businesses todayEcommerce - the cutting edge technology for Businesses today
Custom Search
Ecommerce - the cutting edge technology for Businesses today

Ecommerce Education
Ecommerce Benefits
Ecommerce Website
Shopping Cart
ECommerce Vs
EBusiness Security
Case Study
Case Study
About Us
Ecommerce Partners

GoECart Ecommerce Solution

GoECart eCommerce Newsletter

Stay updated with the latest eCommerce news and ethical search engine optimization tips.

GoECart NewsLetter SignUp

Business to Consumer (B2C)
Business to Consumer (B2C) is the area that receives most attention. Through technology, companies and their customers can be directly linked. The two key questions to ask when evaluating B2C opportunities are:
  • What opportunities exist to improve the customer experience?
  • What additional markets can the company reach by selling online?
Customer Relationship Management is now being widely implemented in companies that are trying to manage their customers better. The following example illustrates what is now being referred to as eCRM. B2C is one component of eCRM the order process itself. The process may begin with marketing, perhaps an online campaign. Customers visit the web site, research the product offerings, and then place their order. They receive an electronic order confirmation. At any time after the order is placed, they can check the order status online. Then the customer receives the order. Any ordering issues can be handled online. A request for return can be made without ever having to call a customer service department. Customers can register their product online, if appropriate, and even get support through an electronic call-center.

There are many benefits to such a process: decreased cost of sales, internal efficiencies such as improved order-to-ship times, and decreased customer support costs. CRM also deals with the question of how you interact with the your consumers. eCRM software like machResponse helps you in maintaning interest of consumers in your business offerings.

Know more about CRM


Back to: Why Conduct an EBusiness Strategy?

Signup for Newsletter
Ecommerce White Papers

2007 All rights reserved. is Powered by MachroTech, a leading ECommerce Software Company  

Putting 'e' in your business  
Your Premiere Destination for Offshore IT Development